IIS Web Deploy’s “Import/Export Application” Action Missing?

1. Go to http://www.iis.net/downloads/microsoft/web-deploy
2. Scroll to the bottom of the page to the “Download Web Deploy” header
3. Click the x86 or x64 link next to your language of choice. Do not click the WebPI link.
4. Once downloaded, click on the installer to open it.
5. Click Next
6. Click the Remove button
7. Now you can reinstall it using the Web Platform Installer, or just use the standalone.

On a side note…
If you don’t see the Deploy options in IIS once you’ve reinstalled Web Deploy, try running IIS as Administrator. Hope this helps.