You could define the label as a Typography component and apply the style there:
<FormControlLabel
control={<Checkbox value="Hello" color="primary" />}
label={<Typography style={styles.formControlLabel}>World</Typography>}
/>
UPDATE:
As per Saber’s comment, newer versions should instead use:
<FormControlLabel
control={<Checkbox value="Hello" color="primary" />}
label={<Typography className={styles.formControlLabel}>World</Typography>}
/>