How to input a string from user into environment variable from batch file

You can use set with the /p argument:

SET /P variable=[promptString]

The /P switch allows you to set the value of a variable to a line of input
entered by the user. Displays the specified promptString before reading
the line of input. The promptString can be empty.

So, simply use something like

set /p Input=Enter some text: 

Later you can use that variable as argument to a command:

myCommand %Input%

Be careful though, that if your input might contain spaces it’s probably a good idea to quote it:

myCommand "%Input%"