How to display only the text in datalist HTML5 and not the value?

Edit, updated

Following Regent

Try (v3)

html

<input id="selected" list="browsers" name="browser">
<datalist id="browsers">
    <option data-value="InternetExplorer" value="1"></option>
    <option data-value="Firefox" value="2"></option>
    <option data-value="Chrome" value="3"></option>
    <option data-value="Opera" value="4"></option>
    <option data-value="Safari" value="5"></option>
</datalist>
<input id="submit" type="submit">

js

$(document).ready(function() {

var data = {}; 
$("#browsers option").each(function(i,el) {  
   data[$(el).data("value")] = $(el).val();
});
// `data` : object of `data-value` : `value`
console.log(data, $("#browsers option").val());


    $('#submit').click(function()
    {
        var value = $('#selected').val();
        alert($('#browsers [value="' + value + '"]').data('value'));
    });
});

jsfiddle http://jsfiddle.net/guest271314/j7ehtqjd/13/