How do you load custom UITableViewCells from Xib files?

The right solution is this:

- (void)viewDidLoad
{
    [super viewDidLoad];
    UINib *nib = [UINib nibWithNibName:@"ItemCell" bundle:nil];
    [[self tableView] registerNib:nib forCellReuseIdentifier:@"ItemCell"];
}

-(UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath
{
    // Create an instance of ItemCell
    PointsItemCell *cell = [tableView dequeueReusableCellWithIdentifier:@"ItemCell"];

    return cell;
}