anti-answer:
pick something like “iAmurioBugFoneStickr2 Solutions” (the 2 is supposed to be pronounced “squared”)
- It always helps to add a lowercase “e” or an “i” before something as an indicator of internet-enabled technology
- Having a meaningless Latin-root-derived phrase (e.g. Verizon, Altria, Experian, Lucent) sounds articulate and intellectual
- Always try to use CamelCase or something typographically difficult. It makes someone stop and notice it, like someone who notices their shoes are squeaky.
- Combining words together is a great way to handle mergers. (like GlaxoSmithKline formerly known as Glaxo Wellcome and SmithKline Beecham, or PricewaterhouseCoopers fka Price-Waterhouse and Coopers & Lybrand)
- Creative misspellings give you bonus points for trademark protection. (Flickr, Cingular, NetFlix, Paychex)
- You can always add a tone of seriousness by adding a noncommittal qualifying noun at the end like “Group” or “International” or “Network”.
- What the heck, just stick a bunch of slangy words together! (SmugMug)