From zsh – read
If the first argument contains a ‘?’, the remainder of this word is used as a prompt on standard error when the shell is interactive.
You must quote the entire argument
read -q "REPLY?This is the question I want to ask?"
this will prompt you with This is the question I want to ask? and return the character pressed in REPLY.
If you don’t quote the question mark, zsh tries to match the argument as a filename. And if it doesn’t find any matching filename, it complains with no matches found.