custom serializer for just one property in Json.NET

You can add a custom serializer to a single attribute like this:

public class Comment
{
    public string Author { get; set; }

    [JsonConverter(typeof(NiceDateConverter))]
    public DateTime Date { get; set; }

    public string Text { get; set; }
}

public class NiceDateConverter : JsonConverter
{
    public override void WriteJson(JsonWriter writer, object value, JsonSerializer serializer)
    {
        var date = (DateTime) value;
        var niceLookingDate = date.ToString("MMMM dd, yyyy 'at' H:mm tt");
        writer.WriteValue(niceLookingDate);
    }

    public override object ReadJson(JsonReader reader, Type objectType, object existingValue, JsonSerializer serializer)
    {
        throw new NotImplementedException("Unnecessary because CanRead is false. The type will skip the converter.");
    }

    public override bool CanRead
    {
        get { return false; }
    }

    public override bool CanConvert(Type objectType)
    {
        return objectType == typeof(DateTime);
    }
}

Then, when you serialize your object with JsonConvert.SerializeObject(), the custom serializer will be used for the Date property.