Schema.org is a vocabulary that can, like any other vocabulary, be used in many forms. The website http://schema.org/ has examples using Microdata and the RDF syntaxes RDFa and JSON-LD, but these are not the only syntaxes it can be used with. You could, for example, use it with any other RDF syntax like Turtle or … Read more
So, to start with a couple of cliche’s and mangled metaphors – we’re talking apples and oranges a bit comparing OG and Schema.org, and when it comes to this metadata it’s horses for courses. The right answer depends on your intent, in adding metadata to your page. What is it that you’re hoping to gain? … Read more
The data can be placed anywhere. From Google’s documentation: The data, enclosed within the <script type=”application/ld+json”> … </script> tags as shown in the examples below, may be placed in either the <HEAD> or <BODY> region of the page that displays that event. You can also use data dynamically fetched using AJAX: JSON-LD markup inserted by … Read more