You can call your helper like this:
@{ Html.IncrementalMenu(MenuBlock.Site); }
WebForms syntax
<% Html.IncrementalMenu(MenuBlock.Site); %>
You just call your method, and the return value (if there is any) is ignored.
Code like this expects a return value, and writes the return value to the html stream:
@Html.YourHelper()
Webforms syntax:
<%: Html.YourHelper() %>
The same, if result value != IHtmlString:
<%= Server.HtmlEncode(Html.YourHelper()) %>