When to use self in Model?

When you’re doing an action on the instance that’s calling the method, you use self.

With this code

class SocialData < ActiveRecord::Base
  def set_active_flag(val)
    active_flag = val
    save!
  end
end

You are defining a brand new scoped local variable called active_flag, setting it to the passed in value, it’s not associated with anything, so it’s promptly thrown away when the method ends like it never existed.

self.active_flag = val

However tells the instance to modify its own attribute called active_flag, instead of a brand new variable. That’s why it works.