First, the network name is likely “Ethernet”, not “Local Area Connection”. To find out the name you can do this:
netsh interface show interface
Which will show the name under the “Interface Name” column (shown here in bold):
Admin State State Type Interface Name ------------------------------------------------------------------------- Enabled Connected Dedicated Ethernet
Now you can change the primary dns (index=1), assuming that your interface is static (not using dhcp):
netsh interface ipv4 add dnsserver "Ethernet" address=192.168.x.x index=1
2018 Update – The command will work with either dnsserver (singular) or dnsservers (plural). The following example uses the latter and is valid as well:
netsh interface ipv4 add dnsservers "Ethernet" address=192.168.x.x index=1