UIButton in UITableViewCell

This was driving me crazy. I figured out that you need to override setHighlighted:animated: and setSelected:animated:

- (void)setHighlighted:(BOOL)highlighted animated:(BOOL)animated {
    [super setHighlighted:highlighted animated:animated];
    self.yourButton.highlighted = NO;
}

- (void)setSelected:(BOOL)selected animated:(BOOL)animated {
    [super setSelected:selected animated:animated];
    self.yourButton.selected = NO;
    // If you don't set highlighted to NO in this method,
    // for some reason it'll be highlighed while the 
    // table cell selection animates out
    self.yourButton.highlighted = NO;
}