Just like any other environment variable, with SET:
SET PATH=%PATH%;c:\whatever\else
If you want to have a little safety check built in first, check to see if the new path exists first:
IF EXIST c:\whatever\else SET PATH=%PATH%;c:\whatever\else
If you want that to be local to that batch file, use setlocal:
setlocal
set PATH=...
set OTHERTHING=...
@REM Rest of your script
Read the docs carefully for setlocal/endlocal , and have a look at the other references on that site – Functions is pretty interesting too and the syntax is tricky.
The Syntax page should get you started with the basics.