Center UIPickerView Text

- (UIView *)pickerView:(UIPickerView *)pickerView viewForRow:(NSInteger)row forComponent:(NSInteger)component reusingView:(UIView *)view
{
    UILabel *label = [[UILabel alloc] initWithFrame:CGRectMake(0, 0, 300, 37)];
    label.text = [NSString stringWithFormat:@"something here"];
    label.textAlignment = NSTextAlignmentCenter; //Changed to NS as UI is deprecated.
    label.backgroundColor = [UIColor clearColor];
    [label autorelease];
    return label;
}

or something like this.