You can use the svndumpfilter utility to do this. The SVN book has a good explanation of how to do this.
For instance, one way would be:
$ svnadmin dump /path/to/repo
| svndumpfilter include /proj > dump-file
$ svnadmin create /new/proj/repo
$ svnadmin load --ignore-uuid /new/proj/repo < dump-file
$ svn rm file:///path/to/repo/proj