Add and edit this in your ~/Library/Application Support/Sublime Text 2/Packages/User/Preferences.sublime-settings file.
// These files will still show up in the side bar, but won't be included in
// Goto Anything or Find in Files
"binary_file_patterns": ["*.jpg", "*.jpeg", "*.png", "*.gif", "*.ttf", "*.tga", "*.dds", "*.ico", "*.eot", "*.pdf", "*.swf", "*.jar", "*.zip"],
"folder_exclude_patterns": [".svn", ".git", ".hg", "CVS"],