How do I use a common _ViewStart in areas?

You need to copy the ~\Views\Web.config file (or at least the following configuration elements) into your Area’s View Web.Config:

<configSections>
  <sectionGroup name="system.web.webPages.razor" type="System.Web.WebPages.Razor.Configuration.RazorWebSectionGroup, System.Web.WebPages.Razor, Version=1.0.0.0, Culture=neutral, PublicKeyToken=31BF3856AD364E35">
    <section name="host" type="System.Web.WebPages.Razor.Configuration.HostSection, System.Web.WebPages.Razor, Version=1.0.0.0, Culture=neutral, PublicKeyToken=31BF3856AD364E35" requirePermission="false" />
    <section name="pages" type="System.Web.WebPages.Razor.Configuration.RazorPagesSection, System.Web.WebPages.Razor, Version=1.0.0.0, Culture=neutral, PublicKeyToken=31BF3856AD364E35" requirePermission="false" />
  </sectionGroup>
</configSections>

<system.web.webPages.razor>
  <host factoryType="System.Web.Mvc.MvcWebRazorHostFactory, System.Web.Mvc, Version=3.0.0.0, Culture=neutral, PublicKeyToken=31BF3856AD364E35" />
  <pages pageBaseType="System.Web.Mvc.WebViewPage">
    <namespaces>
      <add namespace="System.Web.Mvc" />
      <add namespace="System.Web.Mvc.Ajax" />
      <add namespace="System.Web.Mvc.Html" />
      <add namespace="System.Web.Routing" />
    </namespaces>
  </pages>
</system.web.webPages.razor>