How to change color of UITableViewCell when selecting?

iOS 6.0 and later

- (BOOL)tableView:(UITableView *)tableView shouldHighlightRowAtIndexPath:(NSIndexPath *)indexPath {
return YES;
}

- (void)tableView:(UITableView *)tableView didHighlightRowAtIndexPath:(NSIndexPath *)indexPath {
  // Add your Colour.
    CustomCell *cell = (CustomCell *)[tableView cellForRowAtIndexPath:indexPath];
    [self setCellColor:[UIColor whiteColor] ForCell:cell];  //highlight colour
}

- (void)tableView:(UITableView *)tableView didUnhighlightRowAtIndexPath:(NSIndexPath *)indexPath {
  // Reset Colour.
    CustomCell *cell = (CustomCell *)[tableView cellForRowAtIndexPath:indexPath];
    [self setCellColor:[UIColor colorWithWhite:0.961 alpha:1.000] ForCell:cell]; //normal color

}

- (void)setCellColor:(UIColor *)color ForCell:(UITableViewCell *)cell {
    cell.contentView.backgroundColor = color;
    cell.backgroundColor = color;
}

Custom UITableViewCell

- (void)setSelected:(BOOL)selected animated:(BOOL)animated {
    [super setSelected:selected animated:animated];

    UIView * selectedBackgroundView = [[UIView alloc] init];
    [selectedBackgroundView setBackgroundColor:[UIColor colorFromHexString:@"5E6073"]]; // set color here
    [self setSelectedBackgroundView:selectedBackgroundView];
}