PHPExcel how to set cell value dynamically

I asume you have connected to your database already.

$sql = "SELECT * FROM my_table";
$result = mysql_query($sql);

$row = 1; // 1-based index
while($row_data = mysql_fetch_assoc($result)) {
    $col = 0;
    foreach($row_data as $key=>$value) {
        $objPHPExcel->getActiveSheet()->setCellValueByColumnAndRow($col, $row, $value);
        $col++;
    }
    $row++;
}