There is only one selectionStyle in iOS7, to change you need to do this manually like below:
- (UITableViewCell *)tableView:(UITableView *)tableView cellForRowAtIndexPath:(NSIndexPath *)indexPath
{
....
UIView *bgColorView = [[UIView alloc] init];
bgColorView.backgroundColor = [UIColor colorWithRed:(76.0/255.0) green:(161.0/255.0) blue:(255.0/255.0) alpha:1.0]; // perfect color suggested by @mohamadHafez
bgColorView.layer.masksToBounds = YES;
cell.selectedBackgroundView = bgColorView;
....
return cell;
}