http://docs.djangoproject.com/en/dev/ref/contrib/admin/#reversing-admin-urls
obj = coconut_transportation.swallow.objects.all()[34]
# list url
url = reverse("admin:coconut_transportation_swallow_changelist")
# change url
url = reverse("admin:coconut_transportation_swallow_change", args=[obj.id])
# add url
url = reverse("admin:coconut_transportation_swallow_add")