Here’s an adaptation of CD Sanchez’ answer that consistently returns a 6-digit colour code:
var stringToColour = function(str) {
var hash = 0;
for (var i = 0; i < str.length; i++) {
hash = str.charCodeAt(i) + ((hash << 5) - hash);
}
var colour="#";
for (var i = 0; i < 3; i++) {
var value = (hash >> (i * 8)) & 0xFF;
colour += ('00' + value.toString(16)).substr(-2);
}
return colour;
}
Usage:
stringToColour("greenish");
// -> #9bc63b
Example:
http://jsfiddle.net/sUK45/
(An alternative/simpler solution might involve returning an ‘rgb(…)’-style colour code.)